TDD FOR AN AD TECH PLAYER
DESCRIPTION
The Client is a Private Limited Company and is in the business of providing services relating to advertisements, calls to action, and personalization to its clients and their user population. The Fund is evaluating an additional investment in the Company.We have been engaged to provide advisory services around a technology due diligence report to the Fund and the Client.
When
May 2025 - June 2025
Who
Principal: Deepak Kumar
The following is the scope of services defined as the deliverables for this engagement:
- Architecture & Infrastructure Assessment
- Product & Platform Assessment
- Engineering Team & Practices Assessment
- Business, Operational, and Technology Metrics Assessment
- Security, Process, Risk, & Compliance Assessment
- Technology IP & Legal Assessment


The assessment aims to establish a foundation for a scalable, secure, and resilient technology infrastructure for the Client's application stack, in order to:

Mitigate Investment Risks: Early identification of technical red flags (e.g., legacy code, poor scalability, security vulnerabilities) prevents costly surprises post-investment.

AI Maturity and Roadmap: Assess whether AI is being leveraged by the product and a roadmap for AI adoption, or if AI has the potential to disrupt the Client’s business.

Assess Readiness to Scale: Determine if the Company’s platform, infrastructure, and team can support rapid growth.

Technology-Market Fit: Validate whether the technology aligns with current and future market demands (e.g., AI disruption, open banking).

Operational Maturity: Ensure engineering processes, software development discipline, documentation, and tools can sustain team expansion and onboarding and deliver reliably, consistently, securely, and quickly.

Cost Implications: Highlight hidden costs related to tech debt, inefficient architecture, or vendor lock-ins.

Team: Identify the strength and scalability of the team.

Metrics: Identify the use, tracking, and communication of Product, Engineering, Business & Financial, and Operational Metrics.

Security: Ensure reasonable protection of sensitive data and systems, adherence to regulatory frameworks and certifications, and overall reduction of operational risk.

Technology IP & Technology Legal Focus Areas: Establish code ownership rights, licenses used/needed, use of Patents, Trade Secrets, Confidential Algorithms, and Know-How. Establish the use of appropriate legal notices and disclaimers, and surface any encumbrances, existing litigation, regulatory investigations, or risk exposures.

Sample Assessment Artifacts

Sample Architecture & Infra Assessment
Sample Product Platform Assessment
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